From bubble baths to bubble gum, Dana has been passionate in creating simple, beautiful, and intuitive visual design experiences that customers love using in their every day, busy lives. She believes that empathy is the cornerstone to understanding customer pain points, and that defining the right problems through user research results in the best design solutions for a customer’s journey. Dana is a visionary Product and Marketing Designer with strong, versatile design abilities ranging from responsive web sites and mobile apps, to marketing collateral and interactive advertising. She’s had a superior record of being a team player delivering simultaneous large-scale projects on time, and under budget. Dana is a diplomatic negotiator who collaborates well with other key creatives, product and marketing stakeholders, user researchers, and developers, to create best-in-class design experiences.